4 steps choosing Gamification for your business
Gamification is utilized increasingly, with many companies enjoying adding gimmicks and tricks to products or projects to make them look more attractive.
Of course, making a game is challenging because there are many factors to consider, and they must be linked to the existing business. So today, we’ve come up with four steps to choose the right game for you.
Easy to develop
Gamification platforms must be able to connect easily with pre-existing systems or applications. It is the basis for companies that want to expand or develop an engagement strategy but need more time or resources to build the platform.
The Gamification platform must be diverse. Gamification can be used effectively in many business strategies; to improve user engagement in personnel selection, marketing, sales, and learning. It can even help you increase engagement in all processes within B2B and B2C.
Most Gamification platforms have a mechanism in the basic form that they provide to their users, which can be seen in the dashboard, as shown in the figure, that allows you to set, edit, and control all elements.
Costs and benefits
Developing a gamification platform might take effort and resources significantly; therefore, calculating budgets and benefits should be considered. For example, if the business already has its main platform, adding the game may help the company save money and time. Apart from that, the platform will be combined easily and quickly; to reduce the cost of gamification projects.